Tourism in Brazil received a strong boost in 2025, supported by growing numbers of visitors arriving aboard superyachts. At the same time, international arrivals surged across air and sea travel markets. By year-end, Brazil had welcomed more than 9 million international tourists, marking a historic national record.
Record Growth Exceeds Forecasts
The 2025 total represents a 40 percent increase over 2024, which recorded 6.77 million visitors. Moreover, arrivals exceeded the official forecast of 6.9 million by almost 30 percent. The figures come from Brazil’s National Tourism Plan 2024–2027. Marcelo Freixo, president of Embratur/Visit Brasil, welcomed the milestone. He said the results confirm Brazil’s return to the global tourism map.
Freixo added that tourism now drives jobs, income and development across all regions. Embratur leads Brazil’s international tourism strategy. Its work focuses on promotion, marketing, services and tourism products abroad. As a result, forward-looking indicators suggest continued growth into 2026.
A December 5 survey by Embratur revealed strong early demand for 2026. International airline ticket sales for Carnival rose 23.2 percent year-on-year. Between February 7 and 15, 2026, travellers had already booked 88,600 flights. Similarly, summer 2026 bookings show further growth.
From December 21 to March 20, ticket purchases reached 756,350, up 6.6 percent.
Key growth markets include Argentina, Chile, the United States, Portugal and France. New Year celebrations also strengthened inbound tourism. From Christmas Day to December 31, foreign ticket purchases reached 101,117. That figure marks a 7.5 percent increase over the same period in 2024.
Superyacht Ports and Entry Gateways Continue to Expand
Between January and November 2025, Brazil recorded 68,872 international flight landings. This total reflects a 17.7 percent increase year-on-year.
São Paulo remained Brazil’s leading international gateway, receiving nearly 2.5 million visitors. Rio de Janeiro followed with almost 2 million arrivals.
Argentina led all source countries in 2025. Brazil welcomed 3.1 million Argentine visitors, an 82.1 percent increase. Chile ranked second, followed by the United States. Uruguay and Paraguay completed the top five source markets. The UK contributed 169,319 visitors, representing growth of just over 22 percent.
Revenue Reaches Historic Levels
Record arrivals also translated into record revenue. From January to November 2025, visitors spent US$7.17 billion in Brazil. That total sits just below the full-year 2024 figure of US$7.3 billion. In November alone, tourism inflows reached US$560 million. Together, these results underline Brazil’s growing strength as a competitive global destination.