Route YC to showcase Yorkshire coast and countryside

Yorkshire Coast tourism bosses hope that their new Route YC initiative will make waves with new autumn and winter campaign

The organisation behind Yorkshire’s ultimate road trip, ‘Route YC’, have announced plans to launch a new campaign to showcase the region’s coast and countryside this autumn and winter. 

The new Route YC campaign has been designed to help visitors explore a choice of six destinations along the Yorkshire Coast outside the main visitor season. From the sand spit of Spurn Point to the coves of Whitby. Or the golden sandy beaches of Hornsea and Bridlington and everything in between. And that includes Scarborough, Filey and Withernsea.

Create your own outdoor adventure

From driving and sailing to bikes, hikes, winter walks and wildlife-spotting, the team at Route YC is encouraging visitors to create their own outdoor adventure. Doing so around the Yorkshire coast and countryside. They want visitors to spend more time getting off the beaten track to discover what the region has to offer. 

See Yorkshire drive Route YC new autumn and winter campaign

The focus of the campaign will be on sustainable and eco-friendly tourism. As well as cultural immersion and local experiences; adventure and outdoor activities; wellness and relaxation. Not forgetting food and drink tourism. 

Route YC is already working with over 250 tourism leisure and hospitality business members, local community groups and industry partners across the region. They are helping them extend the season and bring visitors to the area to boost the local economy.

Promoting reasons  

The initiative is being geared towards promoting reasons to visit Route YC from October to March. It will showcase areas that can accommodate visitors in the quieter season. As well as highlighting the opportunities for wellness getaways off-season.  

Raithwaite Sandsend, near Whitby; Apartments @52 in Bridlington; and The Bike & Boot in Scarborough are amongst the list of top accommodation providers. They have already signed up to the campaign and will be staying open to visitors throughout autumn and winter. Visitors can look forward to a range of special retreats on the coast or in the countryside. Menus will include local food and drink, real log fires and breath-taking views. 

Autumn and winter campaign

Some of the top outdoor activity providers around the Yorkshire Coast are part of Route YC’s autumn and winter campaign. These include North Yorkshire Water Park, Scarborough Surf School and Sewerby Hall 

Route YC new autumn and winter campaign

Kerry Carruthers, CEO for Route YC, said.

“Our ambition is to make the Route YC the number one destination to visit in the UK at all times of the year. They include a choice of 3, 5 and 7 night stays outside of the main visitor season.  

“There’s so much for visitors to see and do around Route YC. Especially during the autumn and winter months. So we’re already gearing up to showcase the best accommodation, visitor attractions outdoor activities and events on offer from October to March.”

UK’s leading touring routes

The development of Route YC and the new campaign is also being led by Tom Campbell. He is the founder and creator of the world-famous North Coast 500. Tom said:

“Route YC is establishing itself as one of the UK’s leading touring routes. It’s a great way to explore the region throughout the year. You get to create your own amazing adventure by bike, motorbike, car, motorhome and by exploring the many paths on foot.  

“You can choose from one of our six routes or take on the ultimate, 240 miles around some of the best coast and countryside the UK has to offer.”

Route YC has now devised a series of suggested themed itineraries and a choice of 3, 5 and 7 night stays. These help visitors explore the coastal region over the autumn and winter months. These are now available on the Route YC website

Megan Dillenger from The Bike and Boot in Scarborough, said:

“We’re thrilled to be a part of the Route YC Autumn and Winter campaign. It celebrates the charm of the Yorkshire coastline beyond the summer months. 

we're really excited to be part of the Route YC new autumn and winter campaign

“Embracing the off-season, you can enjoy the tranquillity of our beautiful beaches with your canine companion as they re-open for dog walkers. Take delight in the magical transformation of the landscape as Autumn sets in. Watch it paint the woodlands and coastal trails of North Yorkshire in vivid hues. 

“Discover the historical treasures of the local area without the bustling summer crowds and explore the rich heritage of the region. We’ll be also be providing a great Autumn and Winter. And offer to make your cosy seaside escape even more memorable.”

Premier activity centre

Tori Gower from Scarborough Surf School, said:

“As the East Coast’s longest running surf school and the Yorkshire Coast’s premier activity centre, we’re really excited to be part of Route YC’s new autumn and winter campaign.

“We’re perfectly positioned at our stunning beachfront location at Clayton Bay, just south of Scarborough. We operate year-round, seven days a week for people of all ages looking for their next seaside adventure. 

“We pride ourselves on our professional, highly experienced and fully qualified instructors who aim to teach you the basics quickly and safely. Regardless of your chosen activity or ability. We’ve taught more people to surf than any other place on the East Coast.”