Flogging a Dead Donkey

In what might be yet another case of flogging a dead donkey, British Marine, the team behind the Southampton International Boat Show, is trying to revive the London Boat Show concept on a smaller scale with their London Luxury Afloat show.

With tickets at £45 a pop the event aimed at well heeled boat buyers and will take place in St. Katharine Docks, 21-24 April 2022

Over 30 sailing, motor and super yachts from brands including Oyster, Sunseeker, Fairline, Pearl Yachts and Azimut are expected to exhibit there.

Visitors are being told to anticipate world launches of new classes and models, but it has all been said before and this show has never been considered successful enough to be repeated by the same organiser.  As I said flogging a dead donkey.

Set, alongside landside exhibits featuring smaller craft, products and services that complement the line-up of yachts on display.

Nestled on the north bank of the River Thames, within close proximity of many of London’s most famous tourist attractions including the Tower of London and Tower Bridge, St. Katharine Docks is central London’s only marina.

Comprising 520,000 sq ft of office, retail and residential properties, the marina has 185 berths in three basins, for vessels up to 40m long.

Since February 2020, the marina is managed, operated and branded by Island Global Yachting (IGY) Marinas, who are bringing their industry-leading knowledge to further enhance the marina operations and customer service.

With plenty of drinking and dining experiences available from authentic French classics to authentic Turkish cuisine, Dim Sum to the freshest and finest shellfish, seafood and fish from across the British coast, you won’t go hungry while others are flogging a dead donkey.

“London Luxury Afloat promises to be a spectacular new showcase event, as well as a great day out”, commented Lesley Robinson, British Marine CEO. “It will provide the perfect opportunity for anyone serious about purchasing one of these luxury craft the chance to view different models side by side, as well as soaking up the atmosphere of the show.”