MYBA Announces Shorter but Better Designed Genoa Charter Boat Show

Yachts on the main dock at Mollo Vechio Marina

Regarded as one of the most important annual fixtures for professional yacht and charter brokers this year’s MYBA Charter Show, take place between Monday 27th and Thursday 30th April in the Port of Genoa.

The undisputed star attraction, once again, will be the assembled fleet; comprising an impressive line-up of many of the world’s most glamorous and elite motor and sailing yachts available for luxury charter. Captains and Crew, assisted by Central Agents, will spend much of the week courting the attention of as many of the 350+ pre-registered brokers as possible.

For their part, the brokers and yachting professionals, who are all vetted and pre-registered, come to discuss cruising itineraries and inspect, appraise and assess the living & accommodation quality and the general ambience & welcome offered onboard the yachts.

Many use the occasion of the Show Cocktail Party and combined Yacht Hop on the Aquarium Quay as a great opportunity to network and socialise with fellow charter professionals and Captains. This year’s extended ‘Opening Cocktail’ takes place on the traditional Tuesday evening and will stay open right through to 23.00 hrs.

Taking place over a marginally shorter period of four days, the Show closing time will now be 17.00hrs on Thursday evening. The thought process behind this decision was to allow extra time for visitors wishing to attend the Palma Yacht Show and/or others with long-haul return journeys, to make the most of Thursday evening or Friday morning flight departure times.

Another change will be the relocation of the visitor reception area and combined lounge/ complimentary breakfast zone (sponsored by GIS), which is now no longer part of the tented structure on the quayside but will instead be located inside the Marina Molo Vecchio building itself.

Benefits of the move are twofold.

Firstly, this has enabled a further 13x exhibitor spots to become available on the quay, which means that a record number 90 charter related companies have now been given the chance to attend.

Secondly, the move inside the marina building offers the prospect of better visitor reception/hospitality facilities including, for example, more reliable Wi-Fi and the addition of a new upstairs meeting room for up to 100 seminar delegates.