Offering a more engaging user experience in a format unmatched by other yachting apps the Megayacht News app from MegayachtNews.com, the independent website focused on the American luxury-yacht market has released an app newly available for free download for both Android and Apple devices in the Google Play store and iTunes App Store.
Part handy research tool, and part entertainment platform, the Megayacht News app is designed to provide users with an experience they cannot get elsewhere.
“While there are only a few companies with apps currently targeted to mega yacht owners, buyers, and their representatives, many of them replicate all or nearly all of the same content they have on their websites or in print. Our goal is to provide users with a different experience,” says Diane M. Byrne, editor of MegayachtNews.com.
Working with developers, Byrne researched the most popular mobile viewing and engagement activities.
She said, “We mixed those with the resources our readers use most, so that they can directly connect with the top builders, designers, and more,” Byrne continues. “We also wanted to make it fun. Mega yachts are, after all, pleasure yachts. Plus, no matter how interesting something is, unless it captivates people’s attention and provides them with a pleasurable experience, they’re not going to spend time with it.”
Due to most app downloads worldwide involve gaming, some yachting firms—and particularly mega yacht-oriented companies—are slow to embrace the technology.
Byrne, believes that to be a mistake. “Our research reveals that 24 percent of our readers access our website content on iPhones and iPads, and it’s closer to 30 percent when you add in the other platforms,” Byrne says. “These are significant numbers, considering the estimate for the industry average for all mobile devices combined is smaller.”
The Megayacht News app blends the most engaging digital experiences with helpful research tools through features such as:
- Photo galleries, where images can be viewed individually or in slideshows
- An invitation for users to send their own photos for a special Reader’s Choice Gallery
- More than two dozen videos
- Directories of the top builders and designers
- “Share with a friend” functions
Push notifications alert users to updates and newly added features as well. “Because of the nature of the digital world, we’ll be adding more engaging content on a regular basis,” says Byrne. Plans include incorporating a charter brokers directory, a marinas directory, and a calendar of events.