Hein Velema to spearhead brand expansion at ISA Yachts

In the picture (from left to right): Luciano Bregola, Hein Velema, Michael Mogilevsky / Courtesy of ISAYACHTS

Freshly free from his duties as CEO of Fraser Yachts Hein Velema has joined ISA Yachts in Italy as Head of Sales and Marketing.
As part of the strategy to strengthen the position of the yard and its brand, ISA approached Velema because of his experience built up in the super yacht industry. “This is the type of challenge that I simply cannot resist,” says Velema. “The chance to ensure that a first-class company receives the recognition it deserves.”
Velema started his yachting career at Feadship in the Netherlands, where he spent eleven years. In 2007 he joined Fraser Yachts in Monaco as worldwide Director of Sales and became CEO in 2009.
Now, as Head of Sales and Marketing at ISA Yachts, he will be part of the management team and play an active role in the further development of the yard, its brand and its product portfolio.
To date the yard has built and delivered 28 super-yachts and has set itself the target of reaching a wider audience with its message and show they are on a par with the best yards in Germany and the Netherlands.

Marcello Maggi, who until now has headed the sales and marketing department to date, will continue to support and represent ISA to a group of clients