Advertising! Does it work or not and if it does, how do you prove it? It is the age old marketing conundrum.
No one can afford to throw dollars away but if you do not tell the world what you are selling no one will know!
Superyacht businesses that advertise in YachtingPages.com can at least measure what their customers think thanks to a review feature, which allows captains and customers to share their feedback with potential new customers.
Users can of course also leave constructive criticism, depending on their experiences.
Malta’s leading superyacht supplier, Salvo Grima and Sons Ltd, has recently received two five star reviews for the high quality of its service.
Captain Trevor Appleby from Samax left a five-star review for this Malta company. “Salvo Grima has been supplying Samax with most of her needs for the past 12 years. The service is excellent and James is available 24/7 for any item need in an emergency. Most items a superyacht needs are available in Malta if you have the right people looking. Salvo Grima has the right people!” he said.
Captain Rob O’Donoghue from Serenity, Fort Lauderdale FL left equally positive feedback. He said, “I’ve sailed in and out of Malta for over 10 years on a number of 50-metre-plus vessels, done two refits, and run numerous owners trips. I have always used Salvo Grima and they have never disappointed in service, price and understanding of yachting requirements.”
Salvo Grima is not the only business which has been reviewed on YachtingPages.com, Sara Gioanola from Oss, Noord Brabant, reviewed TheYachtPhoto.com. She said, “Working with the Yacht Photo is a great pleasure and we are very pleased about the quality of the images that they provide us with. Congratulations on the fabulous team you have been able to create!”
Reviewing Barcelona’s Varadero Shipyard, Werner Stolz from the sailing yacht Aragon said, “Top yard, friendly staff and great for winter refits.”
www.yachting-pages.com is a superyacht industry resource with over 12,000 relevant businesses and service providers from shipyards and crew agents to provisioners and engine services. On line its search, find and refine functions help users to find whatever they’re looking for in the superyacht industry.
Julia Budniak, marketing manager at the publishing company said, “It’s great to offer the industry this interactive function. We’ve spoken to captains and crew; they really appreciate the opportunity to select recommended businesses and read feedback from fellow professionals.”