Einstein Brings the Power of Relativity to Fort Lauderdale

Following the buzz they created at the Monaco show by having an Albert Einstein look-a-like unveil the latest Future Concept Feadship took the entire Relativity package here to the Fort Lauderdale boat show.

This includes the detailed model of the boat as well as the actor-turned-Feadship-expert who proved in Monaco that imagination and knowledge do indeed go hand in hand.
The Future Concept is a keenly awaited yearly exploration into the requirements of the next generation of superyacht owners by Feadship’s mercurial designers and naval architects. The first six made global headlines at the speed of light, and a considerable number of the radical ideas first postulated on X-Stream, F-Stream, C-Stream, Aeon, Breathe and Qi have since seen been introduced on Feadships as the brand continues to set new standards in areas such as propulsion and the use of glass.
With its seventh Future Concept, Feadship pushed the window even further by creating a design with a particular ‘client’ in mind. Relativity speculates how Albert Einstein might have used a Feadship to spread his core message of innovation around the planet.

By taking the possible desires of a famous person from the past as a template, this 2012 Future Concept allowed Feadship’s designers to zoom in on specific areas in the same way that they do for individual owners and their custom builds in reality.
The concept was unveiled at the Monaco boat show in September and exceptionally well received. 

“The American actor Patrick McManus makes for an amazingly realistic Einstein lookalike but we never expected him to play the part quite so comprehensively,” admits Feadship’s head of marketing Francis Vermeer. “Patrick took onboard every element of the briefing we gave him prior to the show and was able to explain in great detail the thinking behind Relativity. He visited the Feadship yards to get a true feeling of Feadship quality, then conveyed that knowledge to all whom he encountered in Monaco.

One comment

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