Magaluf Seeks to Shrug Off Shagaloof Image

Magaluf is going up market in an attempt to rebrand itself desperately seeking to shrug off its Shagaloof image.
The larger and chips is being laid to rest by big name brands and leading the way is Nikki Beach so beloved by the superyacht crowd who frequent St Barts and St Tropez.
Open now for just four months it is the place to spend lavish and luxurious afternoons in the sun; with the coolest crowds and hottest parties all against a utopian backdrop of swaying palms and the glistening Mediterranean Sea

Here is where Mallorca’s uber cool crowd can be found, bronzing their oiled, tattoo decorated silicone enhanced bodies on exotic, oversized plush lounge sunbeds, sipping champagne, and dancing to the all-day grooves DJs and and dancing girls.
The bar runs a beach shuttle service with a large RIB tender picking up guests up from anchored yachts and ferrying them ashore.
We lunched beside the pool waiting for hours for food to come down from the restaurant.

And yes with my hamburger I had chips and a mexican larger with a slice of lime.  Viva le change

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