Robert Braithwaite Steps Back from Day-to-Day Management at Sunseeker

Robert Braithwaite CBE the founder of Sunseeker is to step back from his day-to-day management role now that he has been appointed Group President. 

Stepping down from Executive and Board responsibility after four decades, during which he transformed the company from a locally based motor boat vendor into a global £300 million yacht design-and-build business, marks the end of an era in the company’s history.

Robert will retain a substantial shareholding in Sunseeker and will be available as a consultant to the management team.  He will continue to input into the London and Southampton Boat Shows, the Dealer conference and the new product development programme.

His experience and continued presence at these events will ensure the brand’s public face continues to evolve whilst retaining the company’s heritage

Peter Crowley of FL Partners and co-chairman of Sunseeker International said: “Robert is a legend in the industry and built a remarkable brand from nothing. We are delighted that Robert, who is in his 70th year, will continue his association with Sunseeker. He created the company and it is great that we will have access to his amazing knowledge, contacts and vision.”

Robert Braithwaite said: “Having spent my life developing Sunseeker into the world’s most exciting global luxury yacht manufacturer, I have decided it is time to step back from my full time role whilst still continuing to help the company in key areas. I am in a position to take this step as the Company has never been in such rude health in terms of brand, market position and financial strength.

Stewart McIntyre, managing director of Sunseeker said: “Robert has been and continues to be one of the true visionaries of the luxury marine sector. He has made an invaluable contribution to all aspects of the business since its inception in building up to be the global brand it is today. We hope that, as well as continuing in his new capacity, he can enjoy some quality time without the day-to-day pressures of life in Sunseeker.”