Social Media and the Superyacht: What You Should Know

The International Superyacht Society (ISS) is to present its featured Mini Seminar during the Society’s Annual Membership Meeting & Breakfast.

It takes place on Wednesday 26 October 2011 from 8:00-10:00 am in the Grande View Room at the Bahia Mar, Fort Lauderdale, Florida.
The event will begin with an update on MLC 2006 presented by Roger Towner, chief examiner of MCA. Immediately following brief business synopses regarding ISS education and recognition programs, collaborative initiatives and a budget review, all attendees will benefit from the expertise of social media
Plenty of time will be devoted to Q&A.
Topics include
  • How much time should be devoted to delivering social media messages
  • How to determine whether clients, captains, and other targets are using these tools
  • What makes for a terrific Tweet on Twitter—and ensures a good following from Twitter users (a.k.a. Tweeps)
  • The benefits of creating a YouTube channel
  • Damage control: how to tackle a problem stemming from social media
  • Monitoring your own company’s image on social media 
  • Diane M. Byrne,, Founder and Editor

  • Sarah Bensimon, IGY Marinas, Marketing and Sales Manager
  • Kathy Kennedy, Ferretti Group, Market Development
  • Julie Perry, BLASTMedia, Vice President Social Media
  • Brett Keil, The Maritime Executive, Senior Vice President
  • Scott Lockman, Marsh Private Client Services Luxury Yacht Practice
The breakfast is sponsored by Marsh, the perpetual ISS Silver Supporter of the event. The Annual Meeting is open to ISS membership. There is a $25.00 entrance fee for those wishing to attend who are not ISS members; however, those wishing to become members may apply the ticket value toward annual membership dues.

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