The excessive use of the term ‘custom’ in today’s superyacht industry has made it tricky to know what the term actually entails.
In a bid to clarify the matter, Feadship plans to explore the true meaning of a custom superyacht as part of its unique presentation at this year’s Monaco Yacht Show. From Wednesday 27 September to Saturday 30 September.
The Feadship stand will be transformed into an interactive design bureau as visitors are offered the chance to discover their Feadship DNA. The leading superyacht builder will also have two examples of its pure custom creation work on display in the form of Aquarius and Hurricane Run.
“When Feadship states that it builds ‘pure custom’ superyachts, it is referring to the way each project is designed totally from scratch.” says marketing and brand director Farouk Nefzi.
“Many of the greatest Feadships ever built had their genesis at a meeting where we started sketching to life the owner’s ideas on a blank sheet of paper,” he says.
“The term ‘custom’ has lost its value in the superyacht world: most superyachts are variations on a pre-designed platform, with clients having options within set parameters. At this year’s Monaco show we will make the difference between ‘custom’ and ‘customisation’ crystal clear via a memorable Carte Blanche Experience.”
Visitors to the Feadship stand will have the chance to embark on an intuitive journey to discover their Feadship DNA. The experience will allow them to see how their individual Feadship might look like should the funds become available to build one.
Meanwhile, a group of invited guests will have an instant live action sketch drawn by one of the Feadship designers in a private booth at the back of the stand. Visitors to the front of the stand will be able to see these concepts coming to life on screen, capturing the very essence of pure custom creation.
Two Feadships will be on display but can be viewed strictly by invitation only.
The 92-metre Aquarius with her raked superstructure shaping and spectacular windows will be one. Launched earlier this year, this giant Feadship was built for an owner with an unrivalled understanding of hospitality, and the lucky few who can come on board for a tour are sure to be impressed.
The second Feadship presented in Monaco illustrates how some owners use their cruising experiences to create a bespoke yacht that meets their evolving requirements. The now eight year old 54-metre Hurricane Run synthesised all the ideas gained from the owners’ previous Feadship, High Chaparral.