Y.CO has launched a smarter way to explore yacht charter options. Charter AI, is a new digital tool designed to reshape online yacht charter discovery. The release follows the company’s 2024 website relaunch and strengthens its focus on innovation-led client experience.
Charter AI sits directly within the site’s main navigation, offering immediate and intuitive access.
From Search Bars to Natural Conversation
Instead of keyword searches, Charter AI invites users to explore by conversation. Clients can ask questions, describe preferences, or request inspiration in everyday language.
The tool draws on Y.CO’s curated fleet database and destination expertise to deliver tailored suggestions. It also offers broader ideas, including seasonal destinations, itinerary concepts and on-water experiences.
Inspire, Not Just Inform
Charter AI helps clients discover smarter possibilities they might not actively search for. The tool suggests yachts based on group size, travel style, and preferred atmosphere.
It also aligns destinations with timing, mood, and charter goals, making early-stage planning easier.
Human Expertise
Once a client submits an enquiry, Y.CO’s Charter Specialists take over. They provide personalised guidance, expert insight and detailed planning throughout the booking process.
The technology enhances discovery, while experienced professionals deliver the final charter experience.
Digital Innovation
“Charter AI marks another step in personalising the online journey for our clients,” says Ines Richiero, Head of Digital Marketing at Y.CO. “We continue investing in features that add real value and keep us ahead.”
Charter AI is now live and available directly on the Y.CO website.