A new alpine service is blending Skiing and Superyachts together.
Courchevel is to offer a surprising new luxury experience. That’s because MYSEA and Elite Ski Travel have launched the Alps’ first on-slope superyacht advisory service. UHNW travellers can now plan summer yacht charters while enjoying winter days on the mountain.
This partnership creates a seamless ritual. Skiers discuss yacht itineraries between runs, during long Alpine lunches or inside private chalets. The process feels natural and relaxed.
A Unique Partnership in the French Alps
MYSEA is now the only yacht brokerage with a dedicated foothold in the French Alps. The company works directly inside Elite Ski Travel’s private network of expert ski instructors and concierges. As a result, clients no longer need to visit a Côte d’Azur office.
Instead, trusted instructors introduce curated yacht options while guiding families across Courchevel’s slopes. This allows conversations to flow easily from winter adventures to summer cruising plans.
Elite Ski Travel explains the advantage clearly. They say, “Our instructors spend full weeks with families and understand their lifestyle. Adding MYSEA’s expertise lets us extend this trust from the mountains to the sea.”
Ideal Partners
Elite Ski Travel’s deep Courchevel knowledge and long-standing client relationships create a strong foundation for this service.
The company already supports UHNW families seeking privacy, tailored guidance and personal attention.
Integrating bespoke yacht planning enhances this high-touch approach.
Friendship Sparked Business Idea
The partnership grew from a long friendship between MYSEA founder Laurent Roussillon and former superyacht Captain Frank Benoit. Frank spent nearly twenty years running charter yachts in the Mediterranean and Caribbean. He moved to Courchevel full-time four years ago.
Soon, he noticed a major gap in the local luxury market.
“Courchevel hosts one of the world’s highest concentrations of UHNW travellers,” Frank says. “Yet no dedicated yacht broker worked here. Our values match Elite Ski Travel: discretion, personalised service and long-term relationships.”
Winter Is Prime Time to Book Summer Yachts
According to MYSEA’s data and Frank’s experience as a Captain, travellers book 70–75% of high-season charters between December and March. Families feel relaxed and have time to plan ahead.
This timing secures the most desirable yachts, preferred dates and special upgrades. Early bookers also gain access to high-demand events like the Monaco Grand Prix, including prime berths.
The advisory service remains fully mobile, fitting discreetly into any Alpine routine.
Today’s UHNW travellers want seamless experiences across the entire year. MYSEA and Elite Ski Travel now offer a single trusted advisor for both winter skiing and summer cruising.
From snow to sea, luxury now flows effortlessly.