Luxury bookings are driving strong trading at Cunard following the launch of its 2027 voyage programme.
The new programme features 195 itineraries sailing between April 2027 and January 2028 across Cunard’s four-ship fleet.
Cunard has reported a 55% rise in nights booked during the first week compared to the same 2026 launch period.
Both the UK and North America contributed to this surge, with UK bookings up 50% and North America over 100%.
There has also been a marked increase in demand for Cunard’s top-tier suites — Queens Grill and Princess Grill.
Bookings for these luxury suites more than doubled compared to the same period last year, highlighting rising global interest.
Queen Mary 2’s Transatlantic Crossings remain among Cunard’s strongest performers, consistently attracting strong international interest.
The latest programme features 195 new voyages visiting 115 destinations in 32 countries between April 2027 and January 2028.
Guests can explore 93 UNESCO World Heritage sites, with 18 overnight calls and 33 late-evening departures included.
These enhancements provide even more opportunities for immersive destination experiences and extended time ashore.
Cunard’s current fleet includes Queen Mary 2, Queen Elizabeth, Queen Victoria and Queen Anne, launched in May 2024.
This marks the first time since 1999 that Cunard has operated four ships simultaneously in regular passenger service.
The expanded fleet enables Cunard to offer more variety, destinations and departure points than ever before.
For the first time since 2018, three ships will offer roundtrip UK voyages, boosting Southampton capacity by 54%.
This expanded capacity supports growing demand for ex-UK sailings and short-haul no-fly cruise options.
Owned by Carnival Corporation, Cunard has been sailing since 1840 and celebrates its 185th anniversary in 2025.
A series of commemorative events and special Event Voyages will mark this historic milestone for the company.
Cunard is widely recognised for its signature blend of White Star service, elegant ships and curated onboard experiences.
Guests enjoy fine dining, inspiring guest speakers, and world-class theatre underpinned by meticulous service standards.
Cunard recently partnered with a two-Michelin-starred chef to elevate its onboard culinary offering even further.
Its destinations now include Europe, the Caribbean, Alaska, the Far East, Australia, and of course, the North Atlantic.
The brand remains a pioneer of both transatlantic crossings and global circumnavigations aboard its luxurious fleet.
Cunard is based at Carnival House in Southampton and has been part of Carnival Corporation since 1998.