The two agencies have teamed up to showcase The Maltese Islands as a yachting holidays destination and boating craft and experiences and recently did so at the Dubai International Boat Show 2023, in Dubai, United Arab Emirates,.
VisitMalta was exhibiting at the Dubai International Show for the first time and was accompanied by Yachting Malta; a public-private partnership between the Government of Malta and the Royal Malta Yacht Club.
Now Yachting Malta will be joining forces with the Super Yacht Industry Network Malta to showcase Malta not only as a Yacht cruising destination but also as a destination for Refits, registrations and all ancillary services including Wintering, Hardstanding, Crew training.
Representatives from VisitMalta will also promote the tourism attractions of the Maltese islands of Malta, Comino and Gozo, especially as a sailing and diving destination that is coupled with history and culture, heritage sites and culinary experiences
VisitMalta representatives have launched introduce the destination’s latest marine-themed holiday offerings of luxury private sailing & diving holiday packages.
As a well-known yachting and boating destination for leisure and international sporting events, Malta also offers some of the best diving experiences in the Mediterranean Sea.
It has diverse natural reefs and exceptional underwater caves and rock formations. Adding to the experience the Maltese islands are also known for their year-round good weather conditions, crystal-clear visibility and mild water temperatures.
As testimony to Malta’s scuba diving pedigree as leading Scuba diving destination in Europe and one of the best diving sites in the world, Malta earned second place in the ‘Top diver destination of the year 2018’ awards by one of the world’s longest-established diving websites; Divernet.
For both novices and experts alike, Malta is home to top-rated scuba schools and marine clubs.
For marine sports, Malta hosts regular maritime events and festivals that attract thousands of yacht and boat owners every year for business and leisure travel, including the annual Rolex Middle Sea Race, which this year will be held from October 21, 2023.
Yachting Malta is a public private partnership between the Government of Malta and the Royal Malta Yacht Club. Launched in April 2015, the organisation’s primary role is to identify and attract high profile yachting events to the Maltese Islands, including sailing regattas, power racing, boat shows, yachting awards & conferences. Yachting Malta also aims to enhance the quality and growth of already established events. Another role is to foster and promote yachting and associated international activities with an emphasis on the young. This includes education and training in the fundamentals of sailing, powerboat racing and water safety.
The organisation also serves as a consultative voice to the relevant authorities, vis a vis infrastructural yachting projects such as new breakwaters, yacht services & marinas.
One of Yachting Malta’s goals is to support the increase the range and volume of berthing facilities and yacht services in Malta and Gozo.
The Malta Tourism Authority (MTA) was formally set up by the Malta Travel and Tourism Service Act (1999). This clearly defines its role – extending it beyond that of international marketing to include a domestic, motivating, directional, co-ordinating and regulatory role. The Act strengthens the public and private partnership in tourism through greater and more direct participation by the private sector in national planning and development of the industry. The Malta Tourism Authority (MTA) has a diverse role, but one which in essence is all about creating and fostering relationships.
The MTA is the tourism industry’s regulator and motivator, its business partner, the country’s brand promoter, and is here to form, maintain and manage meaningful partnerships with all tourism stakeholders. Primarily, this means attracting visitors to the Islands, but also working closely alongside the private sector partners. Importantly, the MTA is also here to help strengthen the industry’s human resources, ensure the highest standards and quality of the Islands’ tourism product, and foster relations with local and international media.