Thursday, November 18th, 2021
Websites and Digital Media for the Superyacht Industry
Good websites and digital media are essential in the superyacht industry and global yacht brokerages, shipyards, yacht crew recruitment agencies, yacht insurance businesses, and providers of specialist yacht technology have all found the need to employ specialists to look after such matters
Many superyacht companies have employed Relevance Yacht, a specialist yacht digital marketing and PR firm, to get ahead in the online world. Among them Fraser, Worth Avenue Yachts, TJB Super Yachts, Nobiskrug, YPI CREW, and Quantum.
Now YATCO, a multiple listing service that allows brokers and builders to upload and publish their yacht listings on the internet have also partnered with Relevance Yacht seeking their help with websites and digital media.
With over $30 billion in yachts for sale, YATCO uses SaaS (Software-as-a-Service) to support more than 2,000 professional yacht brokers and facilitates over $5 billion a year in sold vessel transactions through its proprietary BOSS (Back Office Software Solution).
Together they will share a mutually beneficial partnership where Relevance will assist clients in need of yacht Multi Listing System integration on their website, as well as other technical solutions, and YATCO reap Relevance’s industry insights and digital intelligence.
Additionally, both will benefit from a shared content-driven relationship, by utilising each other’s industry expertise to develop and publish informative articles on their respective digital platforms. These articles will draw on the latest data and market intelligence in the yachting industry. With offices in Monaco and in the UK, Relevance Yacht have succeeded in both the yachting and digital industries for over a decade, to become the go-to digital marketing agency for yachting companies.
The full-service agency with its dedicated in-house team of designers, developers and digital yachting specialists are able to help superyacht industry clients excel at building websites and digital media to enhance their brand identities, deliver cutting-edge websites and create innovative digital strategies to help our clients grow their own businesses.