Sunday, February 7th, 2021
Different Approach to Traditional Charter Service Model
Trying to find a different approach to the traditional charter service model is becoming a habit for two successful brokers. They carved their names into the success tree while working for Burgess and in late 2017, surprised the industry by quitting the top name and opting to form the London division of YachtZoo
Clearly that has not worked out and so, in their continuing quest to to find a different approach to the traditional charter service model, they created a new charter brand called Yomira
Co-founders, Neil Hornsby and Amanda Armstrong, have huge collective experience in the charter industry, so although Yomira is a start-up, it enters the market with experience.
They believe it’s a relevant moment to move things on with the changing times. Hence their statement that they will adopt a different approach to the traditional charter service model currently used within the industry.
But he’s the thing. Since they are so experienced they know what works and what does not and if something was not working they and all the others in the industry would already have changed it!
Furthermore if they had found a different approach don’t you think they would have told us what that is? Reading through the expertly written press release and wading through their impressive website I could not find a single point in which they differ from others in the industry especially the better names where Amanda and Neil learned their trade.
Headquartered in London and established late last year, Yomira’s two co-founders are offering a professional consultancy for the chartering of exclusive luxury superyachts from 25 metres to 100 metres. Their company has specialist knowledge and connections to provide clients globally with the exceptional level of personal service people chartering a superyacht expect.
Yomira designs bespoke cruising itineraries and ocean adventures worldwide, building long-lasting relationships with clients to create a more fulfilling and enjoyable overall experience, while also focusing on making yachting more accessible and appealing to a new audience.
But unless I am very much mistaken thats what we would expect them to do, and what they have been doing over the past 25 years.
High end travel clients have been well served over the last decade by a new breed of exclusive travel consultancies specialising in a very personalised proposition for the entire client experience. Surprisingly, says Neil Hornsby, “the yacht charter service model has hardly advanced at all, remaining somewhat archaic and formulaic. We were therefore motivated to modernise and breathe new life into the charter process with Yomira, going the extra mile in designing life-enhancing superyacht experiences to become more relevant in a changing world”
Amanda Armstrong suggests that even experienced charter clients begrudge the convoluted booking process and believes they want a more streamlined system which is faster and more efficient. She says, “This is a critical factor in being able to attract new clients to the concept of chartering a yacht, especially next generation clients.”