Fraser Celebrates Expansion in Asia


Fraser the full-service yachting company officially launched Fraser Asia at an evening gala party held in Hong Kong.

The event hosted by Fraser CEO Raphael Sauleau was graced by some of the most prominent people in Hong Kong, including many yacht owners and Hong Kong socialites.

Eric Noyel is heading up Fraser’s expansion in Asia a mission made possible through a partnership with Asia Marine, a company founded in 2012 in Hong Kong with a mission to bring the European yachting experience to Asia.

It now operates 4 offices in the Asia Pacific region. Its headquarters are in Hong Kong followed by the Philippines, Indonesia and Vietnam. The company leverages its expertise to guide clients through every aspect of the yachting experience, including sale and purchase, charter, technical services, management, crew services and insurance.

Asia Marine also has offices in 2 marinas in Phuket and manages a mixed fleet of 18 yachts with a permanent team of 23 staff. From refit to bunkering, brokerage, expertise for insurance claims, charter and crew management the company has been involved in all aspects of the yachting business for over 25 years.

This all means that Fraser Asia now consists of four new offices namely, Hong Kong, Indonesia, Philippines and Thailand, who join the existing Sydney and Singapore Fraser offices in the Asia Pacific Region. This will enable Fraser Asia to offer its services and expand its presence in the region.

The new offices in Hong Kong, Philippines and Indonesia will be managed by Eric Noyel, while Vincent Tabuteau, will manage the Thailand office. Both have extensive expertise in the superyacht market and manage expert teams of diverse nationalities who have built up a loyal clientele in the region

The evening event in Hong Kong took its guests on a culinary cruise around the regions of Capri, Marseille, Corsica and the Caribbean, with food inspired by each location and videos and photos of each destination playing around the room.

A highlight of the dinner was the dessert that was served, which was hidden in a shell of chocolate that was melted away by a warm sauce to reveal a picture of a yacht.

The guests then left the event with heavy goodie bags filled with numerous gifts from sponsors including a magnum of Burgandy Nuits-Saint-Georges kindly provided by Pont des Arts Wine.