Originally founded in 1947 by David Fraser in Newport Beach California, Fraser Yachts is about to turn 70
From humble beginnings the firm now part of the Azimut – Benetti Group has grown to become a major superyacht services company, offering brokerage, charter, management, new construction and crew services to clients around the world.
Founded on David’s passion for sailing and talent for selling, combined with his always fair and ethical approach, the company still holds these attributes at the core of its business today and is part of the reason for its continued success.
The latest figures show that in 2016 the company closed more brokerage deals than any other brokerage firm. This included several substantial new additions to its new construction and yacht management fleet and the firm continued to book a record breaking number of superyacht charters.
The 70th anniversary celebrations started earlier this year with the launch of the brand new Charter Portfolio. Completely redesigned for this celebratory issue, the large coffee table book features 100 of the best superyachts for charter around the world and the most exquisite destinations to visit.
Next the company plans to roll out a updated brand image across all other materials and the launch of a new website.
The last brand update was carried out nearly ten years ago, and has now been evolved to reflect the luxury services that the company offers to its clients, with a simplification of the logo and the use of more luxury pastel colours.
The new website has been completely redesigned to suit the larger screens that clients now use as well as mobile devices for clients who are constantly on the go.