It is a fact of life that yachts sink, shipyards hit the financial rocks and accidents occur on board the best run yachts
None of these scenarios is pleasant to think of, but that doesn’t make them go away. Don’t let the rumour mill spin your story for you and ruin your hard work.
A seminar entitled “Crisis PR Management: When Bad Things Happen to Good Companies and People” is the feature presentation of ISS’s Annual Membership Breakfast on Wednesday 4 November 2015 in Fort Lauderdale, Florida.
It will outline:
- Why you need an emergency public relations plan now before anything bad happens
- How to handle internal and external sources of crisis
- What to do when a situation goes viral on social media
- How an otherwise embarrassing situation can be turned into positive publicity.
- The discussion will be moderated, with her own insight, by Diane M. Byrne, editor of MegayachtNews.com
The speakers will include:
- Peter LaMotte, senior vice president at Levick, a global public relations firm
- Amy Halsted of The Halsted Agency, a marketing communications company
- Toby Allies, sales and marketing director for Pendennis
Peter LaMotte’s firm specialises in crisis communication and has been at the centre of some of the most complex and challenging reputational issues facing high-profile and lesser-known companies alike
Amy Halsted runs a marketing communications company which represents clients that have wrestled with what message, if any, to put out.
Toby Allies, sales and marketing director at a British shipyard, which last year experienced an unforeseen situation that went viral—and which quickly went in a different direction, due to a swift response.