New Location, Staff Logo & Web Site as PR Experts Expand


One of our favourite Public Relations companies Sand People Communications is rounding up the new year by announcing a new location, an expanded team, an easy to use website and a well designed and updated logo.

With headquarters now relocated near Lugano in Canton Ticino, Switzerland, one of the most helpful PR companies in Europe is expanding its team hiring Elisa Corti and Silvia Montagna to join Gianluca Poerio and Alexander Razinkov in the media relations team.

Alexander Razinkov heads the PR activities in Russia while Adriana Zambon remains in charge of special activities in Italy a position she has held since 2008.

Elisa Corti has an extensive PR expertise working with some of the better agencies in Italy. She is responsible for the handling of handling PR for:

  • Arcadia Yachts
  • Christian Grande Yacht Design
  • Floating Life & Yacht Plus
  • Gamma Yachts
  • Hodgdon Yachts
  • Porto Montenegro
  • Sailogy

Silvia Montagna –  – comes from a very successful background in journalism with the Italian magazine ‘Barche’. She is responsible for the handling of handling PR for:

  • Benetti
  • IMS Shipyard
  • Numarine
  • Oceanic Yachts
  • Otam
  • Tankoa

Both web site and the company logo have undergone major overhauls. Designed by Gerasimos Gerolimatos, Nikos Alafodimos, of Carbon Free Press, the Web site seeks to target:

  • Maximising the media user’s market awareness
  • Maximising the quantity and quality of login-free available content keeping any single action as simple as possible
  • Allowing editors download content in the most user-friendly way possible
  • Informing editors and clients (both current and potential) of the latest press announcements directly from the home page
  • Allowing the latest eight news releases to be individually read and downloaded
  • Having Dropbox on the landing page in every press room
  • Maximising an editors’ ability to download press kit contents

The completely revamped logo portrays the sea, blue skies, the warm sandy colours of the Mediterranean and the teams top priority: can-do functional flexibility. It sums up the heart of our team and the philosophy behind the new Web site says Gianluca Poerio, founder and CEO of Sand People The logo was redesigned from scratch, and it adds a sense of freshness – the same freshness of the Aegean Meltemi blowing on a summer day. We plan everything around service to our editors. We are positively obsessed with editors, everything and anything we do is for them – no job is too small – our time is for them, with no compromises – except on very windy days, when we have to go windsurfing! Well me in particular!”.