Successful Sydney Superyacht Show


Small in terms of numbers of yachts attending, the inaugural Sydney Superyacht Show was all about quality, not quantity!

Yachts from all around Australia for sale were on display at the Sydney Superyacht Marina and drew exactly the crowd that organisers were hoping for:  Qualified potential buyers.

Organiser Richard Morris from Australian Superyachts was pleased with the turnout. “The show is not mainstream, and is essentially invite-only, based on broker leads”, he explained. “We are purposely aiming for the top five per cent rather than the general public targeted sector the Sydney Boat Show goes for; we want hundreds of visitors here, not thousands.”

It was an Australian first as multiple Brokers exhibited simultaneously in the same venue.

Those taking part set a precedent for future successful collaborations, among them:

  • Australian Superyachts,
  • Geoff Lovett International
  • Fraser Yachts
  • Ray White Marine
  • Sunseeker Select
  • Marlow Explorer
  • Chapman

Co-Organiser Peter Lovett from Geoff Lovett International who had felt that the “huge success of the Show was reflected in the sale of two yachts concluded and with several under serious offer and one even sold just days prior to the Show”

Lovett added that “the calibre of the superyachts on display was extremely impressive with an estimated combined value of over 40 million, setting the bar high for the first show”.

The Sydney Superyacht Show is now a fixture on the yachting calendar and in 2015 will be extended to run over four days next year from 30 July to 2 August.

The number of yachts and exhibitors is expected to increase significantly with plans for the second show already underway.