Clearly dissatisfied with what is produced by existing superyacht media The Superyacht Builders Association (SYBAss), a trade association represents leading superyacht builders, with 23 members around the world, has seen fit to launch its own consumer programme. Available in print and on the web Superyacht Life is a multi-channel campaign conceived as a key part of the associations pro-active approach to bring the innovation, craftsmanship and inspiration of its members to a new, wider audience. The Web site element: thesuperyachtlife.com is now on line The printed version will be called 71% named after the percentage of the world that is covered with water It will be globally distributed luxury lifestyle magazine, aimed at an audience of people to whom superyachting could represent the ultimate lifestyle choice. The magazine is totally independent, and has been created to stand out from the crowd with quality journalism, modern design and high production values.