Superyacht industry forerunner Yachting Pages has just closed the books for its superyacht directories to be published in 2013 and has revealed that in 2012 it delivered to 102 countries in 2012.
- Saudi Arabia
- St Maarten
The first of the brand new Yachting Pages 2013-2014 edition will start their global mailing schedule in the first week of May, along with hand deliveries to superyachts and land-based businesses throughout the Mediterranean.
A total of 61,700 editions of the 2013-14 superyacht directories will be efficiently and effectively disseminated this year.
Wrapping up work on the 2012-2013 editions, distribution executive Anna Clothier (pictured) said, “In May 2012 alone we mailed out almost 14,000 Mediterranean editions, approaching 3,000 USA editions and around 2,500 Pacific editions to ensure that Yachting Pages was in the right hands in time for the charter season ahead.
“Over 1,200 of our premium boxed set editions – containing all three versions – were also received by happy customers worldwide. With additional mail-outs and top-ups throughout the year, we therefore mailed out almost 24,000 directories in month one alone.”
Marketing executive Kerry O’Neill organises Yachting Pages’ events. She said, “Throughout the year, we then disseminated thousands of books at international yacht shows and events including international shows at
- Fort Lauderdale
- Palm Beach
Total boat show and hand-distribution figures for last year therefore approached 28,000 with the rest used to fulfil individual requests and to top up stockists around the globe.
Yachting Pages celebrates its 10th anniversary in 2013.