Chinese Yacht Builder Links With Brokerage House

Northrop and Johnson in Asia have announced that they have entered into an agreement to represent IAG Yachts in China.

The agreement grants the brokerage company a shared exclusivity with the shipyard to market IAG Yachts in China, the Americas and Europe and in addition the exclusive right to market their in  the Asia Pacific and the Middle East.
The China based builder produces semi custom super yachts in currently 3 models:
  • The 30 metre Electra 100 winner of the 2012 Asia Boating Awards “Best Asian Built Yacht,”
  • The 38 metre Primadonna 
  • The Noble Star Explorer at 42.6 metres currently the largest series production yacht built in China

IAG Yachts firmly believe that today’s discerning super yacht buyer demands not only the highest international standards of design and construction, but the greatest value for money.
The yachts delivered so far have earned global acclaim and admiration. The 42.6 M flagship King Baby has proven the successful synthesis between naval architect by Sergio Cutulo and interior and exterior stylist by Evan K Marshall.
Michael Chang, Founder and President of IAG Yachts commented, “we are delighted to enter into this relationship with a world leading yachting brand and our joint efforts will further extend our market reach.”
Northrop and Johnson, the first yacht brokerage to become firmly established in over 10 countries in Asia has built their reputation on years of commitment to clients and the yachting industry. From technical broker specifications to marketing, crew placement and charter it offers a total service approach.
Bart Kimman added, “we are very proud to complement the success of IAG Yachts with a structured marketing approach in Asia and beyond.
Northrop and Johnson in Asia will present the Electra and Primadonna at the next boatshow in the Gold Coast Marina in Hong Kong in May.