The Yachting Pages directory was founded by its owner and managing director Steve Crowe in 2004. The inaugural edition comprised just 384 pages and covered the south of France, the Italian Riviera and the Balearics. 25,000 copies were printed and hand delivered to super yachts and related businesses throughout the Mediterranean.
Six years on, the directory is published in three different volumes covering the world. Now they have appointed a new marketing manager to further develop and grow the business.
Julia Budniak has joined the UK Bristol-based company with a background in marketing and brand management. She aims to double the profits within 12 months and expand key markets for the company including the USA and Australasia.
Julia has worked in the media, finance, education, beauty, leisure and fitness industries for 12 years. During previous jobs she has been responsible for developing marketing and finance strategies and has established extensive high profile contacts.
Growing businesses and brands and creating user value is high on Julia’s personal and professional agendas; she sees this appointment as a way of sharing her passion.
The brand has a track record of delivering value through its easy-to-use print and online experiences. Described by some as the ‘Captain’s bible’, it is well regarded by Captains, crew and industry professionals. It is delivered to 60,000 super yachts in over 90 countries around the globe.