Take me up the River Thames to London’s East End Captain!

Superyacht’s here for the Olympics along with the facilities and infrastructure available within London’s Docklands are helping to champion efforts by London 2012 to showcase the UK and its capital as a whole.

It is as a result of the interest shown in the River Thames as a superyacht destination creating a fantastic platform from which to showcase the city and the country as a Superyacht destination.

With facilities and infrastructure to rival many popular European Superyacht resorts the UK is finally putting itself on the Where to Sail to Next map. Testament to this is West India Docks, a project overseen by the Canal & River Trustworking with London Port Authority.

Gareth Stephens of the Trust has been spearheading the development of West India Docks commented ‘It’s fantastic that the UK and more importantly the retired commercial docks of London’s east end have this unique opportunity to show the world we are still able to handle large boats, build new infrastructure and help further develop this exciting business district just 1.5 miles from the Olympic Park’.

With a berthing list reading more along the lines of the Monaco Yacht Show than London’s east end, West India Docks is playing host to two cruise ships, two tall ships and ten Superyacht’s.

As the new playground for the rich dominates the South Quay of London’s old West India Docks and the Royal Victoria Dock, and a yacht concierge company  will be ensuring the owners and guests continue to receive the luxury treatment they expect.

With access to nigh on impossible high profile Olympic event tickets, last minute reservations at the capitals most celebrated restaurants and theatres, they have it covered.

Ben Sutton of MGMT Yachts commented, ‘This is a one off opportunity for us to show these owners and their guests what London really has to offer, compared to many other SY destinations. It’s great to be able to finally give them a taste of Great Britain.’

With transport links to central London and the Olympic venues close by, when the super rich are not using their helicopters to travel, they are perfectly based to explore the city our heritage, design and of course pomp and ceremony.