Superyachts Become Art Exhibits

CRN and Riva, both brand names of the Ferretti Group, are to play a central role in an exhibition by Berlin-based artist Christian Jankowski, at this year’s Frieze Art Fair 2011.
Curated by Sarah McCrory, The Finest Art on Water will be part of Frieze Projects, a series of special commissions which offer viewpoints that will elicit a shift in the viewer’s perception as they move through the fair.
Jankowski has collaborated with yacht builders CRN, featuring the project of a 68 metre vessel, whose exteriors and interiors lines are designed by the designers of Officina Italiana Design, and will be produced by the shipyard in the contemporary artwork.
The Aquariva Cento, a limited edition boat, also designed by Officina Italiana Design, that is available as a tender for CRN superyachts and embodies the modern Riva style and elegance, will be sculpturally displayed as part of the installation, simultaneously challenging an art audience and yacht lovers.
Jankowski aims to engage directly with the idea of sales and exchange and the value of luxury goods.
The Finest Art on Water is not only a yacht but also an art work; an exclusive, ready-made art piece that implicates, involves and engages the spectator.
Visitors to the installation will play the part of prospective buyers, as they view the interior and listen to the description of the boat.