The International Superyacht Society (ISS) is to host a breakfast presentation the topic for which is to be: Social Media and the Superyacht: What You Should Know.
It will feature leading industry social media experts and panellists and will take place on Wednesday 26 October 2011 from 8:00-10:00 am in the Grande View Room at the Bahia Mar, Fort Lauderdale, Florida.
The Annual Meeting is open to ISS membership. There is a $25.00 entrance fee for those wishing to attend who are not ISS members; however, those wishing to become members may apply the ticket value toward annual membership dues.
Immediately following brief business synopses regarding ISS education and recognition programs; collaborative initiatives and a budget review, all attendees will benefit from the expertise of social media panellists
- Sarah Bensimon, IGY Marinas, Marketing and Sales Manager
- Kathy Kennedy, Derecktor Shipyards, Marketing Director
- Julie Perry, BLASTMedia, Vice President Social Media
Moderator Diane M. Byrne founder and MD of MegayachtNews.com will orchestrate the proceedings and will ensure there is plenty of time will be devoted to Q&A.
Topics Include:
- How much time should be devoted to delivering social media messages
- How to determine whether clients, captains, and other targets are using these tools
- What makes for a terrific Tweet on Twitter—and ensures a good following from Twitter users (a.k.a. Tweeps)
- The benefits of creating a YouTube channel
- Damage control: how to tackle a problem stemming from social media
- Monitoring your own company’s image on social media
The ISS Annual Breakfast is sponsored by Marsh, the perpetual ISS Silver Supporter of the event.
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