Denison Yacht Sales has announced the launch of its own Specialist Charter Division which will encompass both Fleet Management and Yacht Vacation Services for the smaller superyacht.
In a time when the whole world seems to be talking of bigger and better superyacht the new division currently is focused on building a fleet of charter yachts 40 metres and under for cruising Florida, the Bahamas and the Caribbean and will be marketed to the worldwide charter broker network.
“The superyacht industry overshadows the 40 metres and under segment of the market. These smaller yachts are being neglected. Our goal is to meet the strong demand for charter yachts in this size range by dedicating the specialised attention they warrant as serious charter product,” said Ali Kaufmann, Denison Yacht Sales’ charter specialist.
Along with Fleet Management, Denison will be actively serving retail charter clients. “We will provide our clients with the perfect charter opportunities to meet their needs in destinations around the globe, whether it’s a sailing yacht in the Caribbean or a superyacht in the Mediterranean.”
Kaufmann travels to yacht shows throughout the year to inspect product and crew service levels, just recently returning from the 2011 Poros Yacht Charter Show in Greece.
Denison Yacht Sales is focused on growth and innovation.
In addition to its new Denison Charter Division, the Fort Lauderdale-based company recently opened another location in California, thereby establishing a presence on both U.S. coasts, and is currently exploring international expansion.