Free Train Tickets from the Airport

We just received an email from METS, the Marine Equipment Trade Show at Amsterdam RAI. The exhibition centre is offering a free NS single return ticket between Schiphol Station and Amsterdam RAI Station.

It is also offering visitors a single NS [Dutch Railways] return ticket for only € 9.50, valid from any train station in the Netherlands.

The aim is to stimulate the use of public transport during tradeshows as part of the exhibition centre’s corporate social responsibility programme.

Why does this never happen in the UK?

ExCel London, NEC Birmingham and rail companies please note.